We believe starting a company should be simpler, clearer and more accessible for entrepreneurs and investors.

Based in Dubai and trained at London Business School (Executive Business Programme), Rachid Aissaoui has spent years guiding investors and entrepreneurs setting up in the UAE: Senior Business Advisor at InZone, then company formation consultant at Thallium Consulting, he has advised clients from every sector on the choice of their legal structure. At Square Zone, he is the one who structures your file, selects the right jurisdiction and handles the exchanges with the authorities, with the rigor of someone who knows every part of the Emirati system.

A graduate of ESCP and Paris-Dauphine University, and formerly with the New York teams of Ardian, the leading French private equity firm, Imad Badreddine went on to support many tech companies on their go-to-market strategies. At Square Zone, he puts this dual investment and tech background to work for your move to Dubai: digitalized administrative orchestration, precise processes and real-time tracking, from choosing the structure to opening the bank account.

ACCA, Xero and Wafeq certified, with a degree in accounting and finance from Oxford Brookes University, Junaid Khan built his career between UK accounting firms and Dubai corporate services providers, where he managed portfolios of dozens of client companies. At Square Zone, he keeps our clients' books and manages their tax obligations in the UAE: VAT, corporate tax, on-time filings and audit-ready records.